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Champagne - a symbol of France, celebration and reconciliation

Throughout the world, it is perceived as the wine of happiness and celebration par excellence, which presides over all moments of celebration and success, whether in family life or in love, in international and professional relations, and even in the sports world.


A Bit of History

The first great champagne merchants travelled the world in the eighteenth century and enticed the celebrities of the day with their wines, including the Prussian King, the Russian Tsar, the Royal Prince of Sweden and Norway, the royal courts of Siam and China, American high society, and later, Churchill and Marilyn Monroe, among many others. Champagne was drunk at banquets, to celebrate the signing of treaties and at every manner of social function. Champagne also inspired many artists, painters, photographers, writers, musicians and the world of cinema. It thus gained international fame by conveying a certain image of France and its art of living, and as an accessible luxury.

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